Over the last 16+ years, I’ve led and advised lifecycle marketing, CRM, retention, and customer engagement strategies across retail, ecommerce, subscription, and SaaS businesses, working both in-house and as a strategic advisor to brands navigating growth and transformation. 

What has always interested me most is the space where customer behavior, technology, data, and  strategy intersect. Too often, companies invest heavily in acquisition, platforms, and customer data without connecting those pieces into a cohesive growth system. Lifecycle becomes reactive. Martech becomes fragmented. Teams stay busy, but growth stalls.

That’s where I come in.

I partner with organizations to identify hidden revenue opportunities, simplify complexity, and build smarter customer engagement strategies that improve retention, increase efficiency, and create stronger long-term customer value. My work spans lifecycle strategy, personalization, CRM transformation, Martech optimization, ROI modeling, and executive alignment.

I bring both operator and advisor experience to the table, which means I understand not only how to develop strategy, but how to operationalize it across teams, systems, and real-world business constraints. I care deeply about making strategy actionable, measurable, and commercially impactful.

At the core of everything I do is a simple belief:
Lifecycle is not just a marketing channel. It’s a powerful growth engine when it’s connected properly. And honestly? There is nothing more exciting to me than helping companies unlock the growth that’s already sitting inside their existing customer base.

Let’s Work Together, 

Randi