FRAMEWORK

"Lifecycle isn't a channel. It's a growth system." Most organizations have the right pieces — they're just not connected.

STRATEGY

SYSTEMS

EXECUTION

MEASURABLE GROWTH


HOW I WORK — 4 STEPS

01
Diagnose
Assess lifecycle, martech and data landscape.
02
Identify Value
Quantify revenue and efficiency opportunities.
03
Design
Define strategy, journeys, future-state architecture.
04
Activate
Drive execution, alignment, measurable outcomes.

Focused on speed to value and measurable impact within weeks, not months.

  • "I’ve had the pleasure of working with Randi and can confidently say she is an exceptional marketing leader with a rare combination of strategic thinking, creativity, and data driven execution. Randi has a deep understanding of lifecycle and retention marketing and consistently brings a customer first mindset to everything she does. She has a remarkable ability to translate complex data into clear, actionable strategies that drive meaningful business growth. She presents to clients with confidence, while also taking the time to listen carefully to their needs and questions. What truly sets Randi apart is her personality and her ability to build instant connections with people. She brings her experiences to life and uses real examples to create alignment and engagement across teams. Her expertise across CRM, email, and customer engagement makes her an invaluable asset to any organization. Beyond her technical skills, Randi is a collaborative, generous, and inspiring colleague. She consistently elevates those around her, fosters strong relationships, and contributes to a positive, high performing team culture. "

    Heather Murphy, AIM 360-Owner